How Can VCA ERP Software Help in Effective Social Media Management?

Be it customers or be it a business organization,

they are all fond of diverse social media platforms.

Some by choice and some by force — but, the 

truth is that various social media websites such 

as Facebook, YouTube, Twitter, Instagram, 

LinkedIn and many more have completely 

changed the course of action, both for customers

and business firms, across the globe. 

With the competition growing perpetually, businesses are no more relying on the human workforce for performing diverse business tasks. Perhaps because, the unprecedented business environment demands optimum utilization of time, money, resources and the human workforce. Businesses cannot afford to make mistakes.

To maintain a consistency in quality of goods and services; to deliver value to customers; most of the companies, both SMEs or Large Enterprises, are now exploring the advanced technological solutions, which are supporting them in managing business processes.

But again, all ERP software is not meant to help social media management is not everyone’s cup of tea.

It is the advanced ERP software such as Value Creation Automation (VCA), which is designed to support in an effective management of diverse social media websites.

How Can VCA help in the effective social media management?

Unlike many other advanced ERP software, the experts at Cordis Technology, has developed VCA with a unique approach.

•  End-to-End Solution - VCA is not limited to the automation of any specific process. Rather it automates entire business processes including HR, finance, supply chain, sales, marketing as well as other various processes. And therefore, it also results in the automation of social media management.

•  Consists of an Inbuilt CRM - VCA’s inbuilt CRM is much more than being just a marketing database. It integrates the sales and the marketing processes of the companies and supports in optimum utilization of diverse social media platforms, not only for connecting with a huge customer base but to establish a healthy and long-term. Designed to combine technological business models with the human intelligence, VCA’s inbuilt CRM results in effective brand positioning and also plays an essential role in improving customer retention & conversion rate optimization (CRO).

•  Designed to Integrate Diverse Social Media Platforms - Automation of social media management is only one aspect of VCA. One of the most important features is that it integrates entire social media websites and gives better control of the platform. With both automation and integration, VCA supports companies in making optimum use of social media websites to get healthy leads and generate constant revenue.

This is the age of digital marketing, which gives an equal platform to both SMEs and Large Enterprises to connect with customers through diverse mediums.

The SMS and email marketing along with social media marketing can be considered to be the main pillars of the modern-day digital marketing. With increasing Internet usage and constant growth in smartphones, social media marketing is playing a game-changing role for businesses. And, therefore, it becomes imperative to manage diverse social media platforms effectively.

•  Having deployed advanced algorithms, VCA’sinbuilt CRM, programme machines, and software to read and analyze the data pattern, which makes it uncomplicated to solve customer queries that are similar in nature. With this VCA social media management software support companies in providing an instant solution to customers queries that are posted on various social media platforms.

•  On the other hand, having automated the marketing process of the companies, VCA supports in making automated posts on various social media websites, aiming to aware customers about companies diverse range of products and services. With automated posts, businesses can also give a timely update on sales, discounts, campaigns and other various promotional offers, without fail. And, this can significantly generate healthy leads for businesses and can turn many of the visitors into prospective buyers.

•  Another important aspect of automating the social media management through Value Creation Automation (VCA) is that it is designed to help in developing a long-term relationship. With automated response and posts, VCA does not let the social media customers, to forget the brand. More than just communication, companies can use the advanced social media management software such as VCA to interact with customers and remain engaged throughout.

•  Managing social media websites using an ERP software also helps in gathering social data. Businesses cannot only successfully launch campaigns but can also measure its performance through advanced analytics. VCA deploys industry’s best practices and creates reports, which help business leaders in understanding ongoing trends and continuously changing customer behavior. These help companies in better planning and effective implementation of business strategies, which can result in complete customer satisfaction and constant growth.

Reports suggest that as of September 2017, Facebook stands to be on top, for being the most famous social media website, followed by YouTube at second and WhatsApp on the third position. Research reports further suggest that customers follow their favorite brands on platforms such as Facebook and post their queries on websites such as Twitter.

With automated social media management, VCA supports businesses in remaining available for customers who are active over the Internet, 24 x 7. Technologies such as Artificial Intelligence, automation, Software-as-a-Service (SaaS) and Cloud-computing, together add to the agility, flexibility, and reliability of businesses. These factors play an essential role in attracting customers over social media networks and retaining them for a long term.

Incorporating technologies such as Software-as-a-Service (SaaS), VCA saves small companies from investing in servers, keeping a dedicated IT team, installation of hardware and software and many such other costs. In other words, small firms can also automate their social media management along with other various diverse management aspects and reap the benefits of technologies to gain competitive advantages.

Customer’s, in the prevailing market condition, wants to communicate to businesses round the clock and expects instant response to their queries. Businesses, on the other hand, use various mediums such as Twitter, Facebook, YouTube, WhatsApp and many more to connect with customers and address their queries at the earliest possible time.

With social media platforms grabbing attention, it has become one of the foremost tools for the users, to connect with companies. ERP software such as Value Creation Automation (VCA) is designed to give enriched user experience and builds a credibility among customers. With all these factors in mind, ERP software such as VCA can successfully help in the robust management of social media platforms and can also integrate them to give a clear picture of the customer-business relationship.